Why Cloud-Based Multi-Factor Authentication is a Perfect Fit for VARs and MSSPs

The market for multi-factor authentication (MFA) technologies has been growing steadily as businesses and customers realize the weaknesses of relying on passwords alone. This technology used to be too expensive and burdensome to deploy to be cost-effective for mid-market businesses and the solution providers that serve them, but new cloud-managed MFA solutions are changing that dynamic. WatchGuard Director of Product Management Himanshu Verma recently wrote a guest article for Channel Vision Magazine explaining why cloud-based MFA is well-positioned to both meet customer security needs and present VARs and MSSPs with an opportunity for easy, scalable and profitable sales.

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WatchGuard Launches AuthPoint, Multi-Factor Authentication for Small and Midsize Businesses

New survey reveals that 61 percent of SMBs believe MFA solutions are only accessible for enterprises; WatchGuard’s new cloud-enabled AuthPoint solution delivers easy-to-manage, cost-friendly multi-factor authentication to SMBs

SEATTLE – WatchGuard® Technologies, a leader in advanced network security solutions, today unveiled AuthPoint – a cloud-based multi-factor authentication (MFA) solution designed for small and midsize businesses (SMBs). MFA has always been out of reach for SMBs due to cost, complexity and management issues, until now. In fact, according to a new survey of IT managers and professionals conducted by independent market research firm CITE Research, 61 percent of respondents from companies with under 1,000 employees believe MFA services are reserved for large enterprises. WatchGuard’s AuthPoint addresses these authentication concerns by eliminating the complex integration processes, considerable up-front expenses, and burdensome on-premises management requirements.

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